By now, everyone knows you need a strong online presence for your business. But most fail to connect, invite, and engage their customers. It's like setting up stage in the middle of nowhere and waiting for the crowd to show up. Eventually a few will pass by and like what they hear, but most will never even know you're performing.
Don’t forget the crowd. Album can help you form a sound strategy, attract new customers, convert customers into fans, and boost your bottom line.
SOUND CHECK™
Comprehensive Analysis
Whether you run a 3-man band or a 100-piece orchestra, your company's marketing efforts should be measured and analyzed. Sound Check™ is an extensive analysis of your performance and that of your competitors, which clearly identifies the weaknesses and opportunities in your marketing.
PLAYLIST
Strategic Plan
A strategic plan defines business goals, primary messaging, target audiences, and more. This data becomes the baseline for compiling an action plan of online marketing tactics.
STAGE SETUP
Content Improvements
Before the crowds arrive, be prepared to put on a good show. This step can include improvements to your website layout and message or new campaign-specific landing pages.
PERFORMANCE
Rock your Message
Album divides our online marketing tactics into two channels – baseline marketing and lead marketing. Both channels work harmoniously to build your brand and reach your specific sales goals.
FAN FEEDBACK
Analytics and Results
Whether it’s positive or negative, performance analytics play a critical role in perfecting the next playlist and guiding your brand to Rockstar status.
ONLINE MARKETING SERVICES
Search Engine Optimization (SEO)
Most SEO "experts" promise sky-high search rankings. By the time you realize it's not happening, they've already moved on. SEO will always be a long-term strategy, but it can remit very rewarding results. Valuable unpaid search traffic only comes with strategic persistence.
Read more about Search Engine Optimization
Pay Per Click Advertising (PPC)
Cost effectively market your brand by paying only when prospects actually visit your website. Other benefits of PPC advertising include the ability to generate immediate online traffic and accurately track the ROI. Popular platform providers include Google and Facebook.
Read more about Pay Per Click Advertising
Email Marketing
Promote your brand with reminders, promotions and announcements to an attentive audience. Send attractive email messages that are compatible in browsers, mail clients, and smart phones. Most companies stop there, but effective email marketing can be an extremely successful tool when managed properly.
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Online Reputation Management
Consumers create thousands of review posts each day using review sites, social sites, blogs, and videos. Are you tracking everything that's being said about you? Good and bad? Album can monitor, manage and help protect your brand reputation.
Read more about Online Reputation Management
Online Press Releases
Beyond the traditional benefits of attracting media and publishers, Album optimizes your press releases to increase your online exposure. This approach supports search engine optimization, while maximizing your reach to bloggers, brand evangelists, consumers, and journalists.
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Banner Advertising
As one of the oldest forms of online advertising, banner advertising still has its promising benefits. Album will help you design attractive and interactive ads, choose where to place them, and then carefully monitor the effectiveness.
Read more about Online Banner Advertising
Online Video Advertising
Video is still one of the Internet's best kept secrets. It's fundamentally free to promote videos that can result in an unlimited amount of unpaid traffic! Album can help you produce or promote existing commercials, demos, virtual tours, and more, and optimize them properly for distribution across the Web.
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Turn up the volume on your online marketing. Contact us and let's jam.
information with a friend.
Social Media Marketing
Millions of people participate on social media sites like Facebook and Twitter...everyday. Having a profile on these sites is not enough. Album can define a social strategy, maximize the functionality of your profiles, cross-promote your Web properties, and use them to run effective promotional marketing initiatives.
Read more about Social Media Marketing